How Effective Are Your Social Media Efforts? Sprout Social Monitors And Analyzes Social Engagement

Sprout Social, social media engagement toolSprout Social allows businesses to create and manage reports to monitor how effective their social media efforts are. If your business is using Twitter, Facebook, LinkedIn, or any other social media network, you can use Sprout Social to engage with customers, track your response times to customers, monitor relevant keywords, and more.

Sprout Social Screenshot of ReportsHere are some of the software’s key features:

  • View peak hours to post content on social media for max visibility and engagement
  • Track your response times to customer enquiries on social media
  • Post on Facebook, Twitter, LinkedIn, and Google+ simultaneously
  • Draft messages for future publications
  • View weekly activity summaries and reports
  • Track keywords that are relevant to your brand
  • Export reports to PDF or CSV
  • Analyze data for new followers, fans, mentions, or Retweets
  • Collaborate by assigning tasks to specific team members
  • Utilize Sprout Social features on mobile devices
  • Create support tickets from social media conversations
  • More

Sprout Social offers new customers a 30-day free trial to test the software before committing to a monthly plan. Paying for a premium package is allows businesses to use data reports to tweak their campaigns. The software is used by big brands including Pepsi, McDonalds, and Nokia; it was also utilized by Obama’s campaign and the London Olympics.

Sprout Social also launched project #BePresent, offering brands a free report on their social engagement.

Companies providing similar services in social media analytics include uberVU and Viralheat.

Although all three tools are geared towards social media, Sprout Social’s competitors do a few things differently.

uberVU Key Features:

  • Detects spikes and trends in activity
  • Finds influencer mentions of your brand
  • Optimizes time to publish content for max engagement
  • Finds relevant trending stories before they go viral

Viralheat Key Features:

  • Monitors social conversations in real-time
  • Analyzes competitors on social media
  • Tracks your brand’s reputation online
  • Monitors Facebook, Twitter, Youtube, and Pinterest for your brand mentions

Social media is powerful and many businesses understand the return on investment from a well-executed social media campaign. All three companies are useful for businesses who are looking to be more engaged in their company’s social media reach. The differences are large and the prices also vary.

Which analytics tools are you going to use for your business?