Social Networking Stats: 6% of Americans Use Reddit, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

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6% of Americans Use Reddit; Men Twice As Likely As Women To Do So

A new report from Pew points to the rising prominence of Reddit, especially among young males.  Reddit is a bulletin of user-submitted text, links, photos, and videos; the site also hosts active sub-communities on a wide selection of topics. The site is self-described as “the front page of the internet.”

A nationally representative survey – the first from Pew that examines Reddit as a standalone platform – revealed some interesting statistics:

• men are twice as likely as women to be reddit users
• 15% of male internet users ages 18-29 say that they use reddit
• only 5% of women in the same age range use reddit, and 8% of men ages 30-49
• those under 50 are more likely to use the site; only 2% of internet users age 50 and over use reddit
• reddit is much more common among urban/suburban residents; only 2% of those in rural areas use reddit

This data puts Reddit on par with Tumblr, at 6% of adults.  While impressive, the site still has a long way to go before comparing with Twitter’s 16%, Pinterest’s 15%, Instagram’s 13%, and Facebook’s massive 67% (TechCrunch).