Social Networking Stats: Half the UK Population Uses Social Networks, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 200 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 190 million users via VK
LinkedIn: 200 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 123 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 70 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.

Social Networking To Reach Half the UK Population in 2013 

Half of UK Population to Use Social Networks in 2013A new report from eMarketer estimates that half of the UK population will use social networks in 2013; this will climb to over 55% by 2017.  While overall growth in user penetration is starting to slow, certain niche user groups and demographics still have room to grow by a significant margin.

Ages 12-44 have the highest user penetration rates, and this will stay consistent through 2017.  However, adults 65+ will exhibit the greatest increases in penetration rates over the next few years.  In addition, the number of social networkers ages 0-11 will increase nearly 10% in 2013 alone.

Other key findings from the report:


  • 71% of UK internet users will access social networks by the end of 2017
  • the only age group to not reach 50% penetration by 2017 will be adults 65+


  • while males represent over 50% of all internet users in the UK, females will account for 52.7% of UK social network users in 2013
  • nearly 73% of the country’s female internet users—16.9 million—will be active on social media this year


  • UK social network users who access the networks via mobile devices will increase by half between 2013 and 2017, jumping from 20.8 million to 31.1 million
  • mobile social user penetration is highest among 18- to 24-year-olds using a mobile phone
  • the sharpest increases in social networking via mobile will come from the youngest and oldest residents; rates will more than triple among users ages 65+ in the next four years

Are you surprised by any of these statistics – especially how rapidly social networking user penetration (and mobile use) will grow among older users in the next few years?