Social Networking Stats: Latin American Leaders on Twitter, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
Twitter: over 200 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 130 million blogs via Tumblr
Instagram: 100 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 67 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.

Latin American World Leaders Among the Most-Followed on Twitter

@CFKArgentina Twitter accountMore than three-quarters of world leaders have a Twitter account. A recent study by Twiplomacy reveals that out of the 25 most-followed world leaders on Twitter, seven hail from Latin America.

“Twitter is very popular among Latin American leaders, where almost all governments have a Twitter presence with very large numbers of followers,” says Twiplomacy.

Here’s a rundown of some of the most popular Latin American leaders on Twitter:

  • Argentina’s President Cristina Fernández de Kirchner (@CFKArgentina) is Latin America’s most followed leader with over 2.1 million followers; she follows only 54 Twitter users, and often sends long messages split over multiple tweets (The Economist)
  • Ecuador’s Rafael Correa (@MashiRafael) has over 1 million followers on Twitter (impressive since Ecuador’s population is just 14.5 million); 83% of his tweets are @replies to other users
  • Mexico’s Enrique Peña Nieto has over 2 million followers; he follows 160 Twitter users (including Barack Obama) and writes his own tweets
  • Colombia’s Juan Manuel Santos, with over 2 million followers, also claims to manage his own account and follows nearly 6,000 Twitter users (The Economist)
  • Chile’s Sebastián Piñera (with just over 1 million followers) is following over 21,000 people on Twitter
  • Brazil’s Dilma Rousseff has nearly 1.9m followers, even though she last tweeted in 2010
  • Hugo Chávez was the world’s #2 most-followed leader on Twitter (behind Obama) until his death earlier this year
Twiplomacy infographic image
Image: Twiplomacy infographic

Who has sent the most tweets? The Venezuelan presidency @PresidencialVen has sent more than 34,000 tweets, averaging more than 40 tweets each day.

The study is based on data taken in July 2013; Burson-Marsteller conducted the study, examining the Twitter accounts of 505 heads of state and government, foreign ministers and their institutions in 153 countries worldwide.