The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1.15 billion monthly active users | via Facebook | |
| Twitter: | over 200 million monthly active users | via Twitter | |
| Qzone: | 599 million monthly active users | via TechCrunch | |
| Sina Weibo: | over 400 million users | via Yahoo | |
| Renren: | over 170 million users | via iResearch iUser Tracker | |
| VK: | over 200 million registered users | via VK | |
| LinkedIn: | 238 million active users | via LinkedIn |
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| Google Plus: | 343 million monthly active users | via GlobalWebIndex | |
| Tumblr: | 133 million blogs | via Tumblr | |
| Instagram: | 100 million users | via Instagram | |
| Vine: | 40 million registered users | via Vine | |
| Tagged: | 20 million unique monthly users | via Tagged | |
| Foursquare: | nearly 30 million users | via Adweek |
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| Pinterest: | over 25 million users | via AdWeek | |
| Reddit: | 67 million monthly unique visitors | via Reddit | |
| WhatsApp: | 200 million monthly active users | via TechCrunch |
Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.
31% of Top 100 Brands Are Using Tumblr
A recent study by Simply Measured found that 31% of the Interbrand Top 100 brands across the globe are using Tumblr.
The study looked at brand adoption of Tumblr, how brands use Tumblr to drive engagement with fans, overall trends, and how brands distribute their content across the platform.
What leads to brand success on Tumblr? According to the study, “longevity” is what sets Tumblr apart as a platform for brands. On Facebook and Twitter, engagement happens “almost immediately.” On Tumblr, engagement unfolds over time.
Here are a few of the highlights:
- on average, 29% of reblogs on Tumblr happen AFTER 30 days
- original content drives 89% of engagement for top brands on Tumblr
- photos account for 98% of engagement for top brands on Tumblr
The study analyzed the Interbrand Top 100 Brands on Tumblr from July 5th through August 4th 2013. Download the full report here.
