The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1.15 billion monthly active users | via Facebook | |
| Twitter: | over 200 million monthly active users | via Twitter | |
| Qzone: | 599 million monthly active users | via TechCrunch | |
| Sina Weibo: | over 400 million users | via Yahoo | |
| Renren: | over 170 million users | via iResearch iUser Tracker | |
| VK: | over 200 million registered users | via VK | |
| LinkedIn: | 238 million active users | via LinkedIn |
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| Google Plus: | 343 million monthly active users | via GlobalWebIndex | |
| Tumblr: | 134 million blogs | via Tumblr | |
| Instagram: | 100 million users | via Instagram | |
| Vine: | 40 million registered users | via Vine | |
| Tagged: | 20 million unique monthly users | via Tagged | |
| Foursquare: | nearly 30 million users | via Adweek |
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| Pinterest: | over 25 million users | via AdWeek | |
| Reddit: | 67 million monthly unique visitors | via Reddit | |
| WhatsApp: | 200 million monthly active users | via TechCrunch |
Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.
Ad Agencies Prefer LinkedIn [Study]
A new poll reveals that 92% of ad agency leaders use social media for new business development (up from just 58% back in 2009). Which social networks do ad agencies prefer when seeking new business leads? According to a study from RSW/US – as reported by AdWeek – LinkedIn is the most important social platform for generating leads. The poll examined ad agency use of LinkedIn, Facebook, Twitter and SlideShare.
Here are the highlights:
- 46% of agency leaders labeled LinkedIn as the “most important”for generating new business leads; blogging was next with 24%, followed by Facebook and Twitter (14% each) and Google (2%)
- 21% of ad agencies use SlideShare to market themselves to potential clients
Why does LinkedIn rank so highly among ad agency leaders? Ease of use plays a big part: it “requires the least amount of effort to maintain and use effectively,” says Mark Sneider, president of RSW/US, a Cincinnati-based new business consultancy (AdWeek).
The poll was conducted in early August and included 300 ad agency leaders.
