Social Networking Stats: 74% of Marketers Now Spend on Facebook Ads, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 200 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 139 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: over 25 million users via AdWeek
Reddit: 73 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.

74% of Marketers Now Spend on Facebook Ads [Survey]

Facebook advertisingA new survey from Advertising Age reveals that, over the last 15 months, “Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending.”  While 80% or more of respondents have consistently named Facebook as a marketing channel, advertising on the social network has seen a big increase. A significant portion of this uptick may be due to the introduction of Facebook’s mobile ad offering.

Here are the numbers to back it up:

  • 74% of respondents now spend on Facebook ads (an increase from 62% in January 2012 and from 54% in June 2012)
  • 43% of respondents reported that their ROI on Facebook had “dramatically” or “somewhat” improved during the last six months (vs. 48% who said it hadn’t changed, and 9% who said it had deteriorated)
  • around 75% said that marketing on Facebook’s mobile app was “very” or “somewhat” important, compared to 67% in January
  • 38% of respondents said ROI of Facebook’s mobile and desktop ads were “about the same” (35% percent said mobile ads performed better, 27% chose desktop ads as the top performer)
  • 56% of respondents expect their Facebook ad budgets to increase over the next year
  • 64% of respondents reported that they buy their Facebook ads directly from the social network; the rest buy through an ad agency (22%) or an ad-tech vendor (14%)

Respondents were also asked to rank online advertising sites in order of importance; Facebook ranked second, just behind Google.

The survey, conducted in conjunction with RBC Capital Markets, polled 1,200 Ad Age subscribers in August; it is the third such study since June 2012. Survey respondents identified themselves as marketers or clients (26%), ad agency employees (30%), and the remainder as media company employees or consultants.