The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1.15 billion monthly active users | via Facebook | |
| YouTube | over 1 billion monthly unique users | via YouTube | |
| Twitter: | over 200 million monthly active users | via Twitter | |
| Qzone: | 599 million monthly active users | via TechCrunch | |
| Sina Weibo: | over 500 million users | via The Next Web | |
| Renren: | over 170 million users | via iResearch iUser Tracker | |
| VK: | over 200 million registered users | via VK | |
| LinkedIn: | 238 million active users | via LinkedIn |
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| Google Plus: | 343 million monthly active users | via GlobalWebIndex | |
| Tumblr: | 139 million blogs | via Tumblr | |
| Instagram: | 150 million users | via Instagram | |
| Vine: | 40 million registered users | via Vine | |
| Tagged: | 20 million unique monthly users | via Tagged | |
| Foursquare: | 40 million users | via CNET |
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| Pinterest: | over 25 million users | via AdWeek | |
| Reddit: | 73 million monthly unique visitors | via Reddit | |
| WhatsApp: | 200 million monthly active users | via TechCrunch |
Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.
74% of Marketers Now Spend on Facebook Ads [Survey]
A new survey from Advertising Age reveals that, over the last 15 months, “Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending.” While 80% or more of respondents have consistently named Facebook as a marketing channel, advertising on the social network has seen a big increase. A significant portion of this uptick may be due to the introduction of Facebook’s mobile ad offering.
Here are the numbers to back it up:
- 74% of respondents now spend on Facebook ads (an increase from 62% in January 2012 and from 54% in June 2012)
- 43% of respondents reported that their ROI on Facebook had “dramatically” or “somewhat” improved during the last six months (vs. 48% who said it hadn’t changed, and 9% who said it had deteriorated)
- around 75% said that marketing on Facebook’s mobile app was “very” or “somewhat” important, compared to 67% in January
- 38% of respondents said ROI of Facebook’s mobile and desktop ads were “about the same” (35% percent said mobile ads performed better, 27% chose desktop ads as the top performer)
- 56% of respondents expect their Facebook ad budgets to increase over the next year
- 64% of respondents reported that they buy their Facebook ads directly from the social network; the rest buy through an ad agency (22%) or an ad-tech vendor (14%)
Respondents were also asked to rank online advertising sites in order of importance; Facebook ranked second, just behind Google.
The survey, conducted in conjunction with RBC Capital Markets, polled 1,200 Ad Age subscribers in August; it is the third such study since June 2012. Survey respondents identified themselves as marketers or clients (26%), ad agency employees (30%), and the remainder as media company employees or consultants.
