Check out this week’s summary of all the latest social media news, including changes and new features on Facebook, Twitter, YouTube, LinkedIn and Pinterest:
- Facebook quietly rolls out its mobile payments “Autofill” product – “Autofill with Facebook” is now public, allowing users to automatically enter their payment information into mobile devices via their Facebook accounts (AllThingsD)
- Facebook starts up its mobile ad network again, focuses on improved targeting – Facebook is running a “second test” of its mobile ad network, aiming to “improve the relevancy of the ads people see” (TechCrunch)
- Facebook tweaks News Feed algorithm to show more relevant ads – a slight change to Facebook’s algorithm (starting last Friday) is an attempt to show users more relevant ads in the News Feed, which may mean less ads (AllThingsD)
Good morning! Perspective – Sunday is a fine day to go for a walk with a friend. pic.twitter.com/P3uDfjYsEU
— Chris Hadfield (@Cmdr_Hadfield) August 11, 2013
- Twitter’s analytics dashboard now tracks tweeted links and click-throughs for websites – a new section on Twitter’s analytics dashboard allows brands and advertisers to track the number of links to their website that are posted to Twitter; it shows tweets and click-throughs for a company’s site as a whole, or specific pages (The Next Web)
- Twitter updates embedded Tweets with richer photos – last week Twitter released a “big improvement” to all embedded tweets with photos (Twitter blog)
- Twitter debuts emergency Alerts service – Twitter launched its “Alerts” service last Wednesday, allowing “authorized, authoritative agencies…to use the service…only in times of urgency or immediate crisis” (AllThingsD)
- Twitter adds mobile push notification recommendations service – Twitter added a service to its mobile apps that suggests new users to follow or tweets to view, based on increased activity in a user’s network (AllThingsD)
- Twitter adds CBS to its stable of big advertising partners – last Monday Twitter signed on CBS as a partner to its Amplify advertising program (The New York Times)
- Twitter strikes deal with NFL – Twitter also signed on the NFL to Twitter Amplify; football highlights and other content will now be available on Twitter, seven days a week (WSJ)
YouTube
- YouTube says it will start cleaning up its comments — and making them more personal – YouTube will start improving comments, making them more personal (you’ll see comments from friends), and giving video owners the right to ban certain commenters and trigger words from their videos (AllThingsD, GigaOM)
- YouTube, Fox Sports team up for online video ad sales – YouTube and Fox Sports will jointly sell ads on Fox Sports’ YouTube Channel; Burger King is the first sponsor (AdAge)
- LinkedIn pushes in-stream promoted jobs ads – LinkedIn is now placing “promoted jobs” – a form of native content, where recruiters and employers can pay to have their openings in front of job seekers – into users’ main streams (AllThingsD)
- LinkedIn plans “block” feature to screen unwanted visitors – LinkedIn is planning to introduce a “block” feature to help protect users (GigaOM)
- Pinterest appeals to publishers with new article pins, pushes to become a bookmarking & “Read It Later” service – last week Pinterest introduced new “article” pins to help users save and share stories online; articles pinned in the past will be updated to the new “look-and-feel” automatically (TechCrunch)
Any social media updates that we missed? Let us know in the comments below!
