During a #RLTM Twitter chat last night, we asked participants to help us coin a Tweet-sized definition of realtime marketing. Merlin Ward contributed this succinct definition, which nicely summarizes much of what’s important about realtime marketing:
@tonia_ries “Immediate adjustments to messaging based on new data, insights and exchanges” #RLTM
— Merlin U Ward (@MerlinUWard) October 9, 2013
The question is: how do you actually do this? How can you make it possible for your team to adjust content and messages during a live event, for instance, or in response to changing customer conversations?
That’s the problem that Wayin solves. Its Wayin Hub platform is an easy-to-use tool that allows brands and publishers to integrate social media feeds with their own brand assets, and then display those branded feeds online, at an event venue, or even on the air. The company is one of only 26 Twitter Certified partners, and its clients include the nation’s largest corporations, sports teams and agencies.
Creating a Wayin Hub is easy: you can curate Twitter and Instagram content using hashtags, handles and key words. You can then drag and drop any number of customizable widgets to add interactive elements, images or video assets. You then chose from any number of layouts to decide how the feeds and widgets are displayed, and then display your hub on any number of screens and devices.
The best part: you can curate and modify the content in realtime as things change. For example, the Atlanta Falcons used their Wayin Hub to announce last-minute draft picks and create a second screen experience for fans.
And Wayin, who is a sponsor for Monday’s Realtime Marketing Lab, has agreed to create a dynamic content hub for our community. You can check out our #RLTM Wayin Hub online, and also onsite at the Altman Building on Monday!
Don’t forget to join the #RLTM conversation online, and register for Realtime Marketing Lab with code RLTM20 to save 20% on your ticket!
