The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1.15 billion monthly active users | via Facebook | |
| YouTube | over 1 billion monthly unique users | via YouTube | |
| Twitter: | over 218 million monthly active users | via Twitter | |
| Qzone: | 599 million monthly active users | via TechCrunch | |
| Sina Weibo: | over 500 million users | via The Next Web | |
| Renren: | over 170 million users | via iResearch iUser Tracker | |
| VK: | over 200 million registered users | via VK | |
| LinkedIn: | 238 million active users | via LinkedIn |
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| Google Plus: | 343 million monthly active users | via GlobalWebIndex | |
| Tumblr: | 141 million blogs | via Tumblr | |
| Instagram: | 150 million users | via Instagram | |
| Vine: | 40 million registered users | via Vine | |
| Tagged: | 20 million unique monthly users | via Tagged | |
| Foursquare: | 40 million users | via CNET |
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| Pinterest: | 70 million users | via The Next Web | |
| Reddit: | 81 million monthly unique visitors | via Reddit | |
| WhatsApp: | 200 million monthly active users | via TechCrunch |
Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.
Pinterest Tops 70 Million Users; 45% of New Users From Outside US
A study released this summer from social media research firm Semiocast revealed that Pinterest has more than 70 million users. In addition, out of the new users that registered in June 2013, 45% were from outside the US.
The study predicted that, at the current rate, users outside the US could outnumber American Pinterest users within 18 months (from the study’s release in July 2013). This shows a significant uptick in international users; in Q2 2012, only one-third of new users were from outside the US.
Semiocast also analyzed a random sample of over 2 million users to examine user activity rates. Turns out users in the US are “far more active” than international users. A whopping 79% of users who pinned, repinned, or liked a pin during June 2013 came from the US (The Next Web).
Pinterest has been back in the news lately after announcing the introduction of ads to the platform, or ‘Promoted Pins.’ To start, Promoted Pins will only show up for users in the US; businesses that want to advertise on the platform can request more information.
How will the introduction of ads affect the growth of Pinterest’s user base — and the loyalty of existing users?
