Social Networking Stats: Pinterest Tops 70 Million Users, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 218 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 141 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 81 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.

Pinterest Tops 70 Million Users; 45% of New Users From Outside US

Pinterest Tops 70 Million UsersA study released this summer from social media research firm Semiocast revealed that Pinterest has more than 70 million users.  In addition, out of the new users that registered in June 2013, 45% were from outside the US.

The study predicted that, at the current rate, users outside the US could outnumber American Pinterest users within 18 months (from the study’s release in July 2013).  This shows a significant uptick in international users; in Q2 2012, only one-third of new users were from outside the US.

Semiocast also analyzed a random sample of over 2 million users to examine user activity rates.  Turns out users in the US are “far more active” than international users.  A whopping 79% of users who pinned, repinned, or liked a pin during June 2013 came from the US (The Next Web).

Pinterest has been back in the news lately after announcing the introduction of ads to the platform, or ‘Promoted Pins.’  To start, Promoted Pins will only show up for users in the US; businesses that want to advertise on the platform can request more information.

How will the introduction of ads affect the growth of Pinterest’s user base — and the loyalty of existing users?