Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, Foursquare and Path:
- Facebook’s $120 million Onavo buy comes with lots of upside – last week Facebook acquired Tel Aviv-based mobile app analytics company Onavo; the move will benefit Zuckerberg’s Internet.org initiative, but will also provide valuable corporate development info about up-and-coming apps (AllThingsD)
- Facebook eases privacy rules for teenagers – teenagers on Facebook can now post status updates, videos and images that can be seen by everyone, not just by friends on the social network (The New York Times)
- Facebook brings ad tracking to your phone – Facebook now facilitates ad retargeting based on mobile and mobile app use; companies can also buy ads on Facebook’s mobile app (AllThingsD)
- Facebook boosts targeting options for advertisers – Facebook’s “custom audiences” tool allows companies to gather information from visits to their websites and apps, and use that data for marketing on Facebook via both mobile and desktop (Bloomberg)
- Twitter opens direct messaging to anyone; will this be a new IM platform? – Twitter users can now choose to let anyone direct message them, not just other users they follow; the feature is being rolled out gradually (Search Engine Journal)
- Twitter adds feature for marketers to schedule posts – marketers can now schedule their posts (both regular and promoted tweets) up to one year in advance (Bloomberg)
- Twitter likely to kill its music app – the Twitter #Music app – only 6 months old – is rumored to be near death, after “abysmal” rankings since shortly after its debut (AllThingsD)
- LinkedIn launches a set of mobile recruiting products – last Wednesday LinkedIn released two new mobile recruiting products; ‘LinkedIn Recruiter Mobile’ and ‘Mobile Work With Us’ (AllThingsD)
Foursquare
- With an eye to more revenue, Foursquare opens its ads platform to all small businesses – Foursquare ads are now opening up to businesses of all sizes; 1.5 million small businesses are registered for free on the platform (TechCrunch)
Path
- Social network Path sends 20 percent of its staff walking – Path is cutting around one-fifth of its workforce as it gears up to release Path 4, the next version of the service (AllThingsD)
Any social media updates that we missed? Let us know in the comments below!
