A new report from comScore looks at which devices consumers use for different digital tasks and activities; photos and maps are two of the most popular activities on mobile devices. In August 2013, 92% of time spent viewing photos online occurred on mobile devices, and 86% of time viewing maps took place on mobile.
Social networking also showed more time spent on mobile (65%) than desktop (35%) in the U.S. Some categories showed more even distribution between the two, such as entertainment news (60% desktop, 40% mobile) and retail (54% desktop, 46% mobile).
What does this mean for advertisers looking to reach the digital consumer? According to comScore, “As we continue to shift into a multi-platform majority environment, it’s important that we recognize that people are not using multiple devices for everything, but rather they are using different devices depending on what is most convenient or effective at that moment. Each platform has its advantages, and these advantages influence how users engage with content.”
