Marketing tech company Unruly examined the 1,000 most shared Instagram videos – and found that 40% of them come from brands.
Since Instagram (owned by Facebook) launched its 15-second video functionality in June 2013, over 80 different brands have managed to produce videos that rank within the 1,000 most shared on Instagram’s platform. These brands include Nike, Disney, BMW, General Electric, Red Bull and more.
MTV was the most shared brand on Instagram video; 84 of the brand’s videos ranked within the top 1,000, with a total of 134,110 shares on social and digital platforms including Facebook, Twitter and other sites.
Overall, much of this sharing occurs on Facebook; according to Unruly’s data, 9 out of 10 Instagram video shares occur on Facebook.
Here’s the most interesting statistic: the total number of unique Instagram videos shared on Twitter (176,016) was equivalent to 10% of the unique YouTube videos shared on Twitter during the same period (1,871,530), from September 9 to October 9. Considering that Instagram video is only 5 months old, that’s pretty impressive.
Have you shared a branded video on Instagram?
