Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer:
- Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD)
- Facebook plays favorites with autoplay video feature – Facebook’s new video autoplay function shows videos more or less prominently depending on the source; Facebook videos shared by friends will play automatically, but videos from YouTube or other sites will be displayed “more subtly” (Adweek)
- Facebook testing Instapaper-like “Save for Later Reading” feature – recent mobile screenshots reveal that Facebook is testing a feature that will allow users to save links that were shared on Facebook onto a list for future reading (AllThingsD)
- Twitter streamlines its ‘age gate’ process to make ads more attractive to adult brands – Twitter has refined its ‘age gate’ process for apps to improve the follow rate for more ‘adult’ brands; rather than re-directing users elsewhere to enter their age, the new process allows users to simply select their birthdate and then follow the brand without leaving the app (TechCrunch)
- Twitter beefs up site security – Twitter just added another level of security for its users; the “forward secrecy” feature protects user data against the possibility of Twitter servers being compromised (AllThingsD)
- Twitter’s new product offers TV audiences, TV ads not included – last week Twitter introduced ‘TV Conversation Targeting,” allowing marketers to show ads to users who are tweeting about a show before, during and after the show airs; it’s available in Twitter’s self-serve ad tool (AdAge)
Foursquare
- In bid for ad revenue, Foursquare opens up home screen to big brands – brands that don’t have a brick-and-mortar location can now advertise on Foursquare’s home screen; MasterCard is the first to do so (AdAge)
Buffer
- After hacking incident, social startup Buffer boosts security measures – social media management app Buffer has introduced two-factor authentication to boost security for users (AllThingsD)
Any social media updates that we missed? Let us know in the comments below!
