Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.19 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 218 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 168 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 100 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch
SnapChat:  ???? via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.  

Top Brands on Twitter: Enterprise Brands Vs. Small Companies

Wondering how enterprise brands and small businesses are using Twitter?  A new study from Simply Measured compares the Twitter accounts of the Interbrand 2013 Top 100 Brands and the Forbes 100 Best Small Companies in America to analyze how successful brands of different sizes use the micro-blogging social platform.

For starters, here are some key findings from the report:

  • 98% of all top brands are active on Twitter
  • 92% of brands tweet at least once daily; the average Interbrand company tweets 12x per day
  • over 36% of all brand links contain tweets
  • audiences grew by 20% in the fourth quarter of 2013
  • tweets that include photos and links receive 150% more engagement than brand averages
  • Interbrand companies average 43,100 engagements per month
  • 54% of Interbrand companies send less than one @reply per day

How frequently are top brands from each list posting to Twitter? Here’s the breakdown:

Tweet Frequency of Top Brands - Simply Measured study

In terms of simple follower numbers, the Interbrand companies are (not surprisingly) well in the lead: 58% of Interbrand Top 100 companies have an audience of 100,000 or more on Twitter. Out of the Forbes 100, 17% have 5,000+ followers, 9% have 10,000+ followers, and just 3% have 50,000 or more followers.

Here’s a more detailed look at the comparison between Interbrand and Forbes top companies on Twitter:

Simply Measured Account Comparisons
Simply Measured Study: How Top Brand Marketers Use Twitter

Click here for the full study.