Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn:
- Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal)
- Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0 iOS update, including a new feature called ‘Highlights’ inside the People tab; it shows the Life Events of friends and people you’ve interacted with recently (TechCrunch)
- Facebook narrows the target for advertisers – last Thursday Facebook rolled out new options for advertisers looking to target consumers by location, demographic, interests or behavior (The Wall Street Journal)
- Twitter announces its Marketing Platform Program, a rebranding of its ads API – Twitter has rebranded the ads API program it launched a year ago, and given it a new website (TechCrunch)
- LinkedIn opens its publishing platform to all members – LinkedIn has expanded the ability to create long-form blog posts on the platform to all members, instead of just ‘influencers’ — the rollout will begin with English language users and expand globally within the next few months (TechCrunch)
Any social media updates that we missed this week? Let us know in the comments below.