The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1.23 billion monthly active users||via Facebook|
|YouTube||over 1 billion monthly unique users||via YouTube|
|Twitter:||241 million monthly active users||via re/code
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 500 million users||via The Next Web|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 230 million registered accounts||via VK|
|LinkedIn:||259 million active users||via LinkedIn|
|Google Plus:||343 million monthly active users||via GlobalWebIndex|
|Tumblr:||174 million blogs||via Tumblr|
|Instagram:||150 million users||via Instagram|
|Vine:||40 million registered users||via Vine|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||40 million users||via CNET|
|Pinterest:||70 million users||via The Next Web|
|Reddit:||112 million monthly unique visitors||via Reddit|
|WhatsApp:||450 million users||via Facebook|
Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list.
73% of College Students Would Open A Branded Snapchat [Study]
Snapchat caters largely to a younger demographic; new research from Sumpto reveals that over 77% of college students are using Snapchat at least once every single day (TechCrunch). What does that mean for brands – and for Snapchat’s ability to monetize in the future?
Here’s a look at the data:
- 73% (nearly 3/4) of students would open a snap from a brand they already know
- 45% (nearly half!) of college kids aged 18-24 would open a snap from a brand they didn’t know
- 69% of college students are willing to add a brand on Snapchat if they already follow that brand on another social channel (like Twitter or Facebook)
- 67% of respondents were interested in receiving discounts or promotions through Snapchat
- 58% would be likely to purchase products or services using a Snapchat coupon
These are promising results for brands — and for Snapchat’s ability to make money in the future.
The data came from the survey responses of more than 1,650 students from over 200 different colleges.