Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

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 73% of College Students Would Open A Branded Snapchat [Study]

Snapchat caters largely to a younger demographic; new research from Sumpto reveals that over 77% of college students are using Snapchat at least once every single day (TechCrunch). What does that mean for brands – and for Snapchat’s ability to monetize in the future?

Here’s a look at the data:

• 73% (nearly 3/4) of students would open a snap from a brand they already know
• 45% (nearly half!) of college kids aged 18-24 would open a snap from a brand they didn’t know
• 69% of college students are willing to add a brand on Snapchat if they already follow that brand on another social channel (like Twitter or Facebook)
• 67% of respondents were interested in receiving discounts or promotions through Snapchat
• 58% would be likely to purchase products or services using a Snapchat coupon

These are promising results for brands — and for Snapchat’s ability to make money in the future.

The data came from the survey responses of more than 1,650 students from over 200 different colleges.