Social Networking Stats: 73% of College Students Would Open A Branded Snapchat, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 174 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 112 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.  

 73% of College Students Would Open A Branded Snapchat [Study]

Snapchat stats: college student survey by SumptoSnapchat caters largely to a younger demographic; new research from Sumpto reveals that over 77% of college students are using Snapchat at least once every single day (TechCrunch). What does that mean for brands – and for Snapchat’s ability to monetize in the future?

Here’s a look at the data:

  • 73% (nearly 3/4) of students would open a snap from a brand they already know
  • 45% (nearly half!) of college kids aged 18-24 would open a snap from a brand they didn’t know
  • 69% of college students are willing to add a brand on Snapchat if they already follow that brand on another social channel (like Twitter or Facebook)
  • 67% of respondents were interested in receiving discounts or promotions through Snapchat
  • 58% would be likely to purchase products or services using a Snapchat coupon

These are promising results for brands — and for Snapchat’s ability to make money in the future.

The data came from the survey responses of more than 1,650 students from over 200 different colleges.