Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 175 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 112 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.  

52% of SMBs Use Facebook for Advertising or Promotions 

SMBs using Facebook to reach millennialsA recent study by BIA/Kelsey looks at what small businesses are doing on social media to engage millennials. Here are a few of the highlights:

  • 52% of all SMBs have a Facebook Business Page utilized for advertising or promotion
  • less than half that number (25%) of SMBs are using Google+
  • 24% are using Twitter
  • 38% of SMBs use their Facebook pages to acquire new business and customers
  • 27% use Facebook an awareness and promotion tool

Regardless of which platform they use the most, a whopping 85% of SMBs listed social media as a future marketing priority.

The study concludes: “While there is some debate about the overall value of social advertising, it is hard to argue that it offers some of the best targeting available to business owners; especially when their target audience is spending an increasing amount of time on social media.”