The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1.23 billion monthly active users | via Facebook | ||
| YouTube | over 1 billion monthly unique users | via YouTube | ||
| Twitter: | 241 million monthly active users | via re/code | ||
| Qzone: | 599 million monthly active users | via TechCrunch | ||
| Sina Weibo: | over 500 million users | via The Next Web | ||
| Renren: | over 170 million users | via iResearch iUser Tracker | ||
| VK: | over 230 million registered accounts | via VK | ||
| LinkedIn: | 259 million active users | via LinkedIn | ||
| Google Plus: | 343 million monthly active users | via GlobalWebIndex | ||
| Tumblr: | 177 million blogs | via Tumblr | ||
| Instagram: | 150 million users | via Instagram | ||
| Vine: | 40 million registered users | via Vine | ||
| Tagged: | 20 million unique monthly users | via Tagged | ||
| Foursquare: | 45 million users | via TechCrunch |
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| Pinterest: | 70 million users | via The Next Web | ||
| Reddit: | 112 million monthly unique visitors | via Reddit | ||
| WhatsApp: | 450 million users | via Facebook | ||
| SnapChat: | ???? | via TechCrunch |
Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.
8 in 10 U.K. Twitter Users Log In Via Mobile
A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Eight in ten Twitter users in the U.K. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.
In 2014, new estimates from eMarketer project that 82% of U.K. Twitter users will access the platform via mobile. By the end of this year, mobile Twitter users will represent 17% of the U.K.’s population.
What are the most popular activities that users are engaged in while accessing Twitter via mobile?
- 50% of respondents log onto Twitter via mobile while commuting
- 33% while hanging out with friends
- 33% as they eat and drink
- 25% while sightseeing
- 25% during live events
Once they’re logged onto Twitter via mobile, what are users doing? The majority – 58% – are reading posts. Nearly half click on links from posts by users they follow, and around one-third favorited tweets.
Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. Do you spend the majority of your Twitter time accessing the platform via desktop, or with your mobile?
