The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1.23 billion monthly active users | via Facebook | ||
| YouTube | over 1 billion monthly unique users | via YouTube | ||
| Twitter: | 241 million monthly active users | via re/code | ||
| Qzone: | 599 million monthly active users | via TechCrunch | ||
| Sina Weibo: | over 500 million users | via The Next Web | ||
| Renren: | over 170 million users | via iResearch iUser Tracker | ||
| VK: | over 230 million registered accounts | via VK | ||
| LinkedIn: | 259 million active users | via LinkedIn | ||
| Google Plus: | 343 million monthly active users | via GlobalWebIndex | ||
| Tumblr: | 178 million blogs | via Tumblr | ||
| Instagram: | 150 million users | via Instagram | ||
| Vine: | 40 million registered users | via Vine | ||
| Tagged: | 20 million unique monthly users | via Tagged | ||
| Foursquare: | 45 million users | via TechCrunch |
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| Pinterest: | 70 million users | via The Next Web | ||
| Reddit: | 112 million monthly unique visitors | via Reddit | ||
| WhatsApp: | 450 million users | via Facebook | ||
| SnapChat: | ???? | via TechCrunch |
Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.
25% of US Smartphone Users Will Use Instagram in 2014
Instagram use is now nearly as high as Twitter’s, according to new data from eMarketer, especially among millennials and Gen Xers. User counts for both services are quite similar: eMarketer estimates that 43.2 million US consumers used Twitter monthly last year, or 17.6% of the total internet user population. In the same time period, Instagram users represented 16.1% internet users, or 35 million people in the US.
When the data is narrowed down to smartphone users, Instagram is set to overtake Twitter in 2014. By the end of this year, 25% of US smartphone users will use Instagram monthly; just 22.7% will use Twitter.
Here’s a breakdown of the numbers looking at gender and age groups:
- Twitter’s user base is spread fairly evenly across age groups
- Instagram users are predominantly ages 18 to 44 (69% of users in 2013)
- Instagram users are evening out in terms of gender; in 2012: two-thirds of Instagram users were female — by 2016 the ratio will become 55% female, 45% male
Will Instagram eventually overtake Twitter in terms of user numbers?
