Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 178 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 112 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

25% of US Smartphone Users Will Use Instagram in 2014

US Instagram Users and Penetration - eMarketer studyInstagram use is now nearly as high as Twitter’s, according to new data from eMarketer, especially among millennials and Gen Xers. User counts for both services are quite similar: eMarketer estimates that 43.2 million US consumers used Twitter monthly last year, or 17.6% of the total internet user population. In the same time period, Instagram users represented 16.1% internet users, or 35 million people in the US.

When the data is narrowed down to smartphone users, Instagram is set to overtake Twitter in 2014. By the end of this year, 25% of US smartphone users will use Instagram monthly; just 22.7% will use Twitter.

Here’s a breakdown of the numbers looking at gender and age groups:

  • Twitter’s user base is spread fairly evenly across age groups
  • Instagram users are predominantly ages 18 to 44 (69% of users in 2013)
  • Instagram users are evening out in terms of gender; in 2012: two-thirds of Instagram users were female — by 2016 the ratio will become 55% female, 45% male

Will Instagram eventually overtake Twitter in terms of user numbers?