Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 241 million monthly active users via re/code
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 259 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 178 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 114 million monthly unique visitors via Reddit
WhatsApp: 450 million users via Facebook
SnapChat:  ???? via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.  

Complaints Total One-Fifth of Facebook, Twitter Brand Interactions

In Converseon’s recent analysis of direct user interactions with leading brands on Facebook, Twitter and Google Plus, “exactly one-fifth of user interaction on both Facebook and Twitter was negative.” The study, reported on Nate Elliott’s Blog, examined more than 2,5000 direct user interactions with 20 leading brands.

Here’s the good news: around 50% of user interactions with brands on each site was positive.

Here are the specific numbers for brand interaction sentiment on each social platform:

  • Facebook: 49% positive, 32% neutral, 20% negative
  • Google Plus: 53% positive, 29% neutral, 18% negative
  • Twitter: 55% positive, 25% neutral, 20% negative

Are you surprised that there wasn’t more variation on brand sentiment by social networking site (ex: did you expect Facebook or Google+ users to be less critical than Twitter users, or vice versa)?

[Note: in this study, direct user interaction includes posts directly onto brands’ Facebook or Google Plus pages, comments on brands’ Facebook or Google Plus posts, and @mentions of brands on Twitter (Nate Elliott’s Blog).]