Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube:
- Facebook updates Pages Manager for IOS – Facebook released version 3.0 of Pages Manager for iOS with several new features, including the ability for page administrators to pin and unpin posts on their pages, create and edit events on iPad, and more (AllFacebook)
- Twitter now lets you easily search for tweets by date range – Twitter’s advanced search now allows users to easily find tweets by using a date range (TechCrunch)
- Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets)
- Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code)
- Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek)
- Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s SecondSync; teams from both will join Twitter’s London office (WSJ)
- Twitter’s Vine introduces direct video messaging – Vine now allows users to message each other directly via video (TechCrunch)
Google+
- Google+ adds page view count – Google+ users can now see how many times their content has been viewed by others, including photos, posts and profile pages since October 2012 (Information Week)
YouTube
- YouTube to run TV ads promoting video creators in big 2014 push – a new campaign – which will promote three YouTube creators with ads across Google properties, TV, print and out-of-home signs – marks the first time YouTube has purchased TV ads to promote specific creators or channels (Advertising Age)
- Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET)
Any social media updates that we missed? Let us know in the comments below.
