Social Networks See Majority of Traffic Coming From Mobile

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat.

LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.  The other networks are also seeing higher traffic and time spent from mobile devices, and comScore predicts the divide between mobile and desktop use will only continue to grow. Here’s a breakdown of the results: Mobile’s dominance among social media platforms follows a general trend in digital: smartphone engagement has grown more than 3X from 131 billion total minutes in December 2010 to 442 billion by December 2013. Tablet usage has grown ten-fold over that same time period. Mobile now accounts for 57% of internet usage; smartphones alone have surpassed desktop usage.

Are advertising dollars following this shift?