Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines.
American Airlines is well in the lead, with 9,058 questions answered. KLM – known for creativity in social media marketing – came in second, with 6,691. KLM was one of the first to offer 24-hour social media customer service on Twitter and YouTube, and even began displaying customer service response times on the brand’s Twitter account back in November 2013.
Virgin America, another risk-taker in social media, is not even present among the top ten; the brand is known for being the first to offer WiFi on all flights, and for launching the first in-flight social network in February 2014.
Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year. Does your preferred airline respond quickly on Twitter?
The data comes from early results of SocialBakers’ Socially Devoted initiative for Q1 2014.