Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat:




  • YouTube unveils Google Preferred at NewFronts event – in response to marketer complaints, YouTube launched a new initiative – Google Preferred – that allows advertisers to more easily buy into the top 5% of content on the site, and to effectively measure performance (Variety)


  • Vine launches a six-second YouTube – last week Vine added several features to desktop; navigation and discovery features from the app are now available, and there’s a a featured section that includes Editors Picks, cool playlists, and special featured videos – plus, all of Vine’s desktop content is accessible without signing in (TechCrunch)


  • Snapchat adds ephemeral text chat and video calls – Snapchat added the ability to text chat and to make “Facebook-like” video calls to its platform; chat history will be erased unless users tap on individual messages to save them for later (TechCrunch)

Any social media updates that we missed? Let us know in the comments below.