The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1.23 billion monthly active users||via Facebook|
|YouTube||over 1 billion monthly unique users||via YouTube|
|Twitter:||255 million monthly active users||via VentureBeat|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 500 million users||via The Next Web|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 230 million registered accounts||via VK|
|LinkedIn:||300 million members||via LinkedIn|
|Google Plus:||343 million monthly active users||via GlobalWebIndex|
|Tumblr:||189 million blogs||via Tumblr|
|Instagram:||200 million users||via Instagram|
|Vine:||40 million registered users||via Vine|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||45 million users||via TechCrunch|
|Pinterest:||70 million users||via The Next Web|
|Reddit:||113 million monthly unique visitors||via Reddit|
|WhatsApp:||500 million users||via WhatsApp|
|Messenger:||200 million users||via re/code|
Please email email@example.com if you have additional updates, or a social network that you feel should be on the list.
Millennials Are 56% More Likely To Find Brand Content On Social Networks
The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.
Here are some highlights from the study:
- Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks.
- Millennials first turn to social networks for content discovery: Among this demographic, Facebook is the most popular platform for content in the UK (52%), the Netherlands (38%), and Germany (44%). YouTube and Twitter are a close a second. Email and search engines, once popular, remain as a last resort for content discovery.
- Social media outweighs email: On an average day, millennials share roughly 6 pieces of content through social media, and only 5 through email.
- Millennials crave customized content: From social networks to news feeds and music streams, millennials prefer content that can be adjusted to fit their taste. 71% of millennials are more likely to listen to customizable music streams, like Spotify and Pandora, than local radio stations.
- A quick response time is key: Millennials claim that rate of response is most important when communicating with brands; they prefer instant gratification approaches, like online technical support though chat.
“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL.
Is your content ready to find millennial customers?
SDL’s Content Finds the Customer Study sampled more than 1,800 millennials from ages 18-36, with roughly 300 respondents each in the US, UK, Australia, Norway, Denmark and Netherlands. The survey was conducted between January and April 2014.