The #RLTM Scoreboard: Social Networking Stats for the Week
| Facebook: | 1.23 billion monthly active users | via Facebook |
| YouTube | over 1 billion monthly unique users | via YouTube |
| Twitter: | 255 million monthly active users | via VentureBeat |
| Qzone: | 599 million monthly active users | via TechCrunch |
| Sina Weibo: | over 500 million users | via The Next Web |
| Renren: | over 170 million users | via iResearch iUser Tracker |
| VK: | over 230 million registered accounts | via VK |
| LinkedIn: | 300 million members | via LinkedIn |
| Google Plus: | 343 million monthly active users | via GlobalWebIndex |
| Tumblr: | 190 million blogs | via Tumblr |
| Instagram: | 200 million users | via Instagram |
| Vine: | 40 million registered users | via Vine |
| Tagged: | 20 million unique monthly users | via Tagged |
| Foursquare: | 45 million users | via TechCrunch |
| Pinterest: | 70 million users | via The Next Web |
| Reddit: | 113 million monthly unique visitors | via Reddit |
| WhatsApp: | 500 million users | via WhatsApp |
| Messenger: | 200 million users | via re/code |
| SnapChat: | ???? | via TechCrunch |
Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.
Mobile Video Now Accounts For 21% Of All Online Video Plays
21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%.
82% of all mobile video consumption occurs on iOS devices, with nearly all of the remaining video views happening on Android devices. 48% who viewed mobile videos in the first quarter watched content for 30 minutes or more. More than three-quarters of viewers watched videos at least 10 minutes in length.
The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular.
