Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine:
- Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch)
- With FbStart, Facebook hands out goodies to mobile app makers – Facebook has accepted hundreds of small companies to a new program that gives developers access to services such as app testing and user research; only companies that already have apps up on the Google or Apple app stores are eligible to participate (WSJ)
- “Buy Now” buttons start appearing in Tweets. Is Twitter shopping finally here? – last week Tweets surfaced with a “buy now” option; is Twitter simply testing the feature or will Twitter commerce be in the near future? (re/code)
- Twitter scoops up adtech firm Tap Commerce for around $100 million – Twitter acquired mobile advertising technology firm Tap Commerce, which specializes in “re-targeting,” or convincing consumers to reopen mobile apps they’ve already downloaded (re/code)
- Twitter rolls out app install and engagement ads, and new click pricing, globally – Twitter is rolling out mobile app promotion ads and offering new cost-per-app-click pricing for the unit, and a dashboard to track usage (TechCrunch)
Vine
- Vine’s new loop count is perfect for advertisers – previously Vine only tracked likes and comments, but now advertisers can see how many times a user has watched a video (Forbes)
Any social media updates that we missed? Let us know in the comments below.
