The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1.23 billion monthly active users||via Facebook|
|YouTube||over 1 billion monthly unique users||via YouTube|
|Twitter:||255 million monthly active users||via VentureBeat|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 500 million users||via The Next Web|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 230 million registered accounts||via VK|
|LinkedIn:||300 million members||via LinkedIn|
|Google Plus:||343 million monthly active users||via GlobalWebIndex|
|Tumblr:||195 million blogs||via Tumblr|
|Instagram:||200 million monthly active users||via Instagram|
|Vine:||40 million registered users||via Vine|
|Tagged:||11 million unique monthly users||via Tagged|
|Foursquare:||50 million users||via Foursquare|
|Pinterest:||70 million users||via The Next Web|
|Reddit:||114 million monthly unique visitors||via Reddit|
|WhatsApp:||500 million users||via WhatsApp|
|Messenger:||200 million users||via re/code|
Please email email@example.com if you have additional updates, or a social network that you feel should be on the list.
Global Ad Spending on Facebook Increases Over 50%
Facebook advertising is flourishing according to new data from Kenshoo; quarterly spend on Facebook advertising increased 51% year-over-year in the second quarter of 2014. Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.”
The price for social ads on Facebook has risen 54% over the last year; the price of cost-per click search ads rose 8% in that time.
The results are presented via an infographic from Kenshoo, based on 400 billion impressions, 4.5 billion clicks and €1.85 billion in advertiser spend through the Kenshoo platform.
“The large growth for Facebook spend demonstrates that advertisers are now increasingly confident about allocating ad budgets to social advertising. Meanwhile search marketing continues to deliver steady returns,” said Justin Thorne, regional marketing director for EMEA at Kenshoo.