How To Use Social Media To Get More Visitors To Your Booth
Regardless of what kind of industry you’re in, a trade show is a great way to garner some attention. Using social media marketing can help you maximize your marketing potential while at the trade show. Using various tactics to enhance the mobility of a product and how it is advertised, a business owner will be able to get their name out on the market to a wider audience. The following are a few ways you can use social media to help you draw a large crowd at your trade show booth:
Early Promotion
The most important factor in a successful social media campaign for your booth is to make sure that you let your audience know about the event well ahead of time. Most people have a great deal going on their social media news feed, which makes it very easy for them to miss an important update. You can reduce the number of people who miss your messages by posting multiple times a day, everyday of the week, leading up to the trade show. The updates that you send out need to be creative so you can keep your audience drawn to your event.
Contests
Having a contest that involves showing up to the trade show is a great way to increase the crowd around your booth. Usually, the money you spend on prizes for the contest will more than be paid for by the amount of exposure you get for your business. By enticing your followers with a giveaway, you can be sure that you’ll have their undivided attention, which is worth its weight in gold.
Hashtags
Coming up with a unique hashtag will allow customers around your booth to engage their friends in online conversations directly relating to your business. By creating a unique and original hashtag, you can make it easy for your followers to find out information about the trade show.
By giving your audience a number of ways to stay involved with your booth, you’ll create a sense of community around your business. Engaging your audience on social media is a two way street, so be sure to stay in the conversation and keep things fun. The rise in popularity of trade shows can be attributed to the rise of social media and the ability of businesses to mass communicate on a larger stage than ever before. Without the right amount of work, it will be very hard for a business owner to achieve the level of visibility that they’re after.
