How To Start A Mobile Marketing Strategy
Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.
App Based Mobile Marketing
Did you know that 80% of a mobile user’s time is spent on apps? That is why you should certainly consider app-based mobile marketing. Companies can advertise their services via mobile ads that will be promoted on third-party mobile applications.
There is also an option to create a paid Facebook post, which can be integrated into the Facebook application, which is regularly used by millions of people across the globe. You can also refine your advertisement to reach your desired location and demographic.
QR Codes
QR codes encourage users to visit your website to learn more about a product or service attached to the code. A mobile user simply scans the QR code into their phone and they will be redirected to a page. A little mystery behind a QR code could also result in more people visiting the page to learn more.
SMS Marketing
There is no better way to advertise a new product, service or deal than via SMS marketing. You will be able to send a direct text message to a past or current customer, offering news that will entice them to engage with your business even further. You can even opt for business SMS short codes that provide an inexpensive way for a customer to reply using your chosen keyword. Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients.
Mobile Search Ads
Did you know there are Google search ads that have been developed especially for mobile? In fact, mobile search advertising reportedly generated 50% of digital search revenue in 2016. The extra add-on extensions are a fantastic way to encourage people to communicate with your brand, as they can offer call to actions such as click-to-call or map directions. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel.
In-Game Marketing
People across the world regularly enjoy a variety of mobile games, so advertisements can prove lucrative for a variety of industries. The ads can appear as full-page images, engaging video ads in between the levels of games or as simple banner pop-ups. Video advertisements can often be one of the most effective forms of advertising, as a gamer will be invested in the game, and they will not want to take their eyes off their mobile device.
With so many people across the world using their mobile phones daily, a mobile marketing strategy could be just the thing you need to take your business to the next level. Now is the time to create an effective advertising campaign that engages with your target market.
