5 Best SEO Tools for
Bloggers and Webmaster

SEO tools are essential to dominate your competitors in search pages, so having the right one is important. We roundup some of the best SEO tools of 2018 to help you gain more organic traffic and better search positions.

Being a site owner, you clearly know the importance to rank at the top in a search engine like Google. No ranking means no traffic and hence so no conversion. Google is the leading search engine that analyzes your content against 200+ factors. Of course, all of these factors are not visible, and all you can do is to try best to optimize your content, which can be time-consuming.

So here SEO tools come into play which are helpful in optimizing both Onsite and Offsite SEO with less of your efforts. These tools are also beneficial to identify potential competitors and to scrutinize them. So it means you cannot just better optimize your posts through SEO tools but also implement solid strategic moves to deal with the competition.

Here in this list, I am going to mention some of the best as well as credible SEO tools which are greatly helpful in optimizing search engine friendly contents.


If you’re in the SEO business for a while, SEMrush won’t be a new name.  One of the most favorite tool by bloggers and webmasters, it’s a fully loaded tool that comes with many features to optimize your blogs and websites for high ranking in SERPs. All you have to do is add your URL in the search bar and hit enter. In the next few seconds you’ll be presented with in-depth details regarding your blog including organic traffic, top keywords, backlinks, technical issues, etc.

You can track which keywords are driving the most traffic and which are not performing well. In that way, webmasters can create a strategic backlink building campaign to gain top spots in the search pages. With the help of backlink feature, one can efficiently investigate new and lost backlinks alongside referring domains and IP addresses. In case of risky links, building a disavow file won’t take too much time.

Position tracking is also included to watch SERP positions. For in-depth analyzation, all it requires is creating a project, add your URL, and that’s it. SEMrush algorithm will check for all problems to improve technical SEO aspects. If you run paid traffic campaigns like AdWords, using SEMrush will find which keywords and campaigns are profitable and optimize them for better results.


Ahrefs is another popular SEO tools backed by all the essentials features to analyze site structure against organic keywords, trending content, backlinks, SERP positions, and keyword research, etc. Just like SEMrush, Ahrefs is an excellent tool for webmasters and bloggers to enhance search engine ranking to gain more organic exposure.

The working principle is also similar.  As soon as you add and enter the URL, its system will fetch the information for that specific domain and retrieve data such as backlinks, broken links, traffic keywords, URLs attracting high visitors, and much more. Though their keyword research tool is not as useful about competition difficulty, it does help the webmaster find valuable topics that can help in both ways; visitors and profit.

Site Explorer analyzes almost all factors of added domain, providing robust information to dominate your competition. Ahrefs has one of the most active and second largest crawl systems after Google which index, crawl, and discover millions of pages, links, and update database every month to offer fresh data statistics. So, you can take benefits from this tool, but it costs a hefty subscription amount per each month making it quite expensive.


Moz stands on the list of best SEO blogs where one can learn everything regarding search engine optimization. Their “SEO for Beginners” book is a gold mine for novice webmasters as well as bloggers to learn how search engines work, especially Google. At Moz blog, you can enjoy free SEO resources, case studies, and ask questions from the real user community.

Moz Tools also help to some extent but not as effective. However, analyzing domains and keyword research are the widely used features by webmasters. They have metrics like domain authority and page authority which assist in finding how authoritative a domain is. With this feature, checking keyword competition is quite easy to address if ranking for the particular queries is possible or not.

Keyword Explorer comes in handy to check topic competition, monthly searches, trends, and organic CTR rate. It also shows top ranked websites for that keyword with their DA and PA. However, it’s not that accurate compared to SEMrush but still good to use. Just like above mentioned SEO tools, it also includes SEO audits to discover and fix technical issues. With the help of individual page optimization, enhancing onsite SEO is made simple. Custom reports, link explorer, and site crawling functionalities also included.


All SEO tools work systematically to calculate internal metrics to assign domain rating and competition. KWFinder calculates keyword difficulty by analyzing backlink quantity, but it’s not the single thing to consider before writing any piece of content. However, so far, KWFinder is the most powerful keyword research tool available in the market.

The company behind this software focus on better results and providing more values to users; they recently launched LinkMiner, SERPChecker, and SERPWatcher services. Whenever you research your desired queries, for instance “domain name provider“, it will provide monthly search numbers, currently ranked domains links, DA, PA, majestic metrics, and competition level. The lower the number, the easier it is to list on the 1st page of Google.

They score from a maximum of 100 points where lower is easy to rank, and higher points stand for harder to rank. Furthermore, discovering long tail keywords, Google related searches, and localize queries is simple with KWFinder. SERPChecker comes in handy for tracking search engine positions and LinkMiner for backlink monitoring. The paid subscription service is every bit worth the investment. They also offer a free subscription but with limited functionality.


Last but not least, Majestic is the final participant in our roundup of best SEO tools that can be used for competitor’s backlink spying. It has billions of indexed and crawled URLs in database and is continuously growing. The significant feature of Majestic is “Backlink History Checker“, giving webmasters the ability to track the backlink history of any provided domain.

It plays a vital role in determining your lost links as well as your competitors, opening doors to gain inbound links from those resources. This technique is also good to make use of broken link stealing strategy. Plus, SEOs can compare up to five domains at the same time for detailed links intersecting. With all of these features, selecting Majestic solely for link diagnostics won’t be wrong.

Compared to Ahrefs, Site Explorer by Majestic also work similarly to diagnose site statistics. They also offer API which is commonly used by developers and other services to design their own tools such as KWFinder which uses their API for Citation and Trust flow metrics. It’s one of the most sophisticated and robust intelligent API available.

Apart from these tools, there are a variety of other services available to optimize your content and websites for flawless structure. Such tools help clean up risky and bad backlinks and assist in creating strategic link building campaigns. Free SEO tools are available and suitable for rough analyzation, but paid services tend to offer much more insightful statistics. Ahrefs is by far, the best SEO tool for exploring competitor websites whereas SEMrush is also a good option for all-in-one SEO suit. Ask your SEO agency what tools they use and why – You;d be surprised at how many so called SEO agencies use very few paid tools at all and so can’t get the fuller picture and give you the advantage you need in the competitive SEO landscape.