Building A Strong Brand Relationship With Millennials
Brand loyalty is something every small or large business is seeking. Having loyal customers that can deliberately serve as brand ambassadors for your business is essential, especially in the era of micro influencers. Today, when there are multiple brands in every industry imaginable it is hard to establish a brand and keep it top of mind of the customers. Establishing a brand has always been a matter of concern for small businesses, but today it is even harder when the customers are millennials. While millennials do have strong connections and loyalties with brands, it is difficult to get there simply because the purchasing habits of the new generation are so different from the previous one. Millennials are almost immune to commercials, advertisements and various bonus offerings that were driving customers to the businesses in the past. It does not mean you need to worry though. There are certain tips that will help you inspire brand loyalty in millennials and help your brand become loved.
Be Honest, Be Creative, Stick To Your Values
Millennials are the generation of social media, and that can be good and bad for your business. On the bright side, you do not have to search far to find your customers: they are all on social media, giving you enormous possibilities. On the other side, millennials are well aware of the social media trends, how businesses advertise, and they receive thousands of brand messages from multiple businesses. To say shortly, millennials are hard to impress as they can easily distinguish honest communication from the one that is only sales driven. The good thing is, you are the one who decides how they will perceive your brand voice. This said, it is essential to be honest, stick to your values and be creative when communicating them. The majority of millennials are rating the business not only with the value of the product, but the values that are behind it. Before you decide to start your marketing campaign, think well about the values your company is carrying and make sure you communicate with them while showcasing your product. This will help you connect with your customers. Determine the values of the customers you want to keep loyal, the values of your brand and how your values meet those of your customer. After finding what you have in common make sure you involve them in your everyday social media activities in creative ways.
Provide The Answers
As mentioned above, millennials are receiving thousands of advertisements and brand messages daily. Businesses all around the world are trying to get the attention of millennials with different promotional content. Being targeted by the vast amount of promotional materials is tiring, and many millennials try to avoid social media or spend less time on it. You have limited time to impress potential customers, so make sure you use your time wisely. Instead of giving them promotional content, try to provide with the answers on the issues your customers might have. When I made my first website, I made sure to ask myself one simple question before writing content: is it something that will be useful and valuable for the readers? If so, in which way will it help them? Sometimes it is hard to answer these questions and you will find that in many cases the answer will be no. But this will give you the possibility to filter out everything that is not relevant for your audience. With this strategy, you will always have content that is interesting and valuable for your customers and potential customers. This will inspire trust and loyalty in your customers.
Personalize Your Communication
We are talking a lot about social media, but you should not forget about some traditional ways that will help you achieve your goal. For small businesses that are mostly internet-based, some of the tried-and-true ways of marketing can be a great tool for personalizing communication. Millennials want to be treated as individuals when communicating with a brand. A sense of exclusivity and personalization plays a huge role in emotional attachment that later translates into brand loyalty. Use email marketing to deliver personal messages and promotions tailored to your customer’s interests. This will boost your sales and help you keep your customers loyal.
