Debunking Social Media Marketing Myths

Debunking Social Media Marketing Myths
By Tracie Thomas

Are you an entrepreneur? Do you have a business? How do you promote your brand? These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. However, after all the efforts, why is your brand still not selling?

A lot of factors come into play actually. If you are new in the social media marketing game, you may need help. I’m just a small business, medium sized at the most, why should I hire professionals to do it?

Actually, there are a lot of myths going around about social media marketing. Today, we will debunk those misconceptions once and for all.

Hiring a social media marketing team is just for big companies. – This is absolutely not true. Although big companies do this, it’s not limited to them.

One reason why your social media marketing efforts aren’t paying off is because you do not have the experience and the proper knowledge to execute it.

Unlike if you hire a team, they are trained to do it and most likely they already have experience.  They also know what’s the latest and trends in this area. In short, they have become experts in social media marketing. They already know what they are doing.

If you do it by yourself, you still have to go through the learning curve. You may need a crash course in marketing. You might go through a lot of trials and errors also. You are doing all of these instead of launching your marketing campaign already.

You would be surprised to know that small to medium sized companies hire also the services of a social media marketing agency. You don’t need to be a big brand to do that. Most likely, your competitor also has hired an agency to do their marketing. Let the experts do their job.

Hiring a social media marketing team is expensive. – People also have the notion that outsourcing your social media marketing costs money. Coming back to the previous point, that’s why they associate hiring a social media marketing team with bigger companies.

If you talk to an agency, you would be surprised that they have rates that are just right for your needs. Some of these agencies even discuss what budget do you have in mind and they would work around that.

Also, if you attempt to do your own marketing from scratch, you would be also paying for your own trainings and errors. You are not exactly saving money right? It might be even more expensive in the end. So why not delegate it to a social media marketing agency who knows what they are doing from the start?

Time is of the essence also when it comes to marketing. To be ahead of the competition, just outsource your social media promotions.

If you want to promote your brand, you can actually hire to a social media marketing agency to do it for you. They are not just for bigger businesses and they are not that costly as you think. Don’t be afraid to outsource, they specialize in marketing and they can definitely help you boost your brand.


Tracie Thomas writes about technology, health and fitness. You can find her articles also at Onebed, manufacturer of the mattress in a box