Trade Show Booth Design Ideas to Boost Your Business

Trade Show Booth Design Ideas to Boost Your Business

Want to make your booth stand out at the next trade show?

Trade shows are a great way to get brand and product exposure beyond your established audience. But what is good for you is also good for your competitors. With all your competition in one room, it can be difficult knowing how to stand out from the crowd.

Don’t worry! Read on for our tips to ensure your trade show booth design is a showstopper.

Don’t Use Too Many Bright Colors

If you want to use color, the general rule is no more than 3. You want to focus on getting attention as quickly as possible. If you use too many colors, it can be too distracting on the eye and even put people off visiting.

Don’t Use Too Many Static Images

Other than your logo, avoid using too many static images. You want to create the biggest impact in the shortest amount of time remember. Too many static images can confuse the eye and draw focused attention away. Aside from your logo, you might not need any static images at all.

Make Sure Your Copy is Clear and Eye-Catching

Aim to make a tagline of no more than 6 words that those passing by can interpret in no more than 3 seconds. By being honest and letting people know what you’re about, you’ll draw the right sort of attention. Those coming to your booth will be genuinely interested in your products/brand.

Digital Graphics Are Your Friend — But Keep it Clear

Digital graphics on display screens are great attention grabbers. Remember not to overdo it though and keep your message clear.

You don’t want to overwhelm people and put them off your stall. If you combine this with an infotainer like those at, you’ll be on to a sure crowd-pleaser!

Use Height to Your Advantage

Use long-range, medium-range and short-range displays so you’re seen wherever people are standing. Check with the trade show about their height limitations and go as high as possible.

Medium-range displays will usually be around 6-8ft about the ground. Short-range displays are 5-6ft in height.

Place QR Codes on Your Printed Graphics

Upgrade your printed graphics by using QR codes. It’ll take them to a web page, a YouTube video or something interactive you’ve made. Whatever it is you’re directing them to, make sure it’s engaging. You want it to be high-impact and make a lasting impression.

Do Branded Giveaways

We all love free stuff, right? You don’t need to do anything fancy, free pens or hats will all go down well with consumers. It will help you with your brand awareness and draw more foot traffic to your stall.

If you’re on a budget, do something fun with it. Do a prize wheel or game that people can interact with for a chance to win some free swag. It’ll boost conversation and draw people over to see where all this cool loot comes from.

Stand Out With Great Trade Show Booth Design

So there you have it! If you follow these tips you’ll be sure to stand out with a winning trade show booth design.

Don’t overwhelm passing foot-traffic with too many colors or competing images. Make sure any presentations and visuals are engaging and will leave a lasting impact. Interactive activities that get people involved will always be a winner!

If you found this article interesting, check out our other blog posts. At we have tips and tricks to suit all your business needs.