3 Reasons to Create a Video Brochure for Your Business
By 2020, approximately 82% of all internet traffic will come from video. Today, video has a significant role in business marketing success.
Implementing video in all marketing efforts will help propel your business to a higher level of success. A new way that video is being used for marketing purposes today is in the form of a video brochure.
What is a Video Brochure?
A video brochure is an embedded video file inside a promotional brochure, invitation, display, or pamphlet. Videos are viewed on a small LCD screen in a printed brochure. When the brochure is opened, they get to see a message from the company rather than having to read about what is offered.
This allows you to get in front of your audience, grab their attention, and encourage them to learn more. The key to success is having it created by a professional service provider, like Curveball Video brochures, great service from a reputable vendor.
Stand Out from the Competition
Can you remember a brochure that created an emotional connection or encouraged you to make a purchase? Chances are that the answer is no.
Most brochures sent today are the same. You see imagines and paragraphs of text, along with a few testimonials. That’s not enough to capture the attention of a world that is “video crazy.”
People want to see your service or product in action. By providing this visual element, you can form that emotional connection. This is what video brochures offer.
Make a Splash with Direct Marketing
Do you have a business focused on building and maintaining relationships? If so, video brochures are a must-have.
With this marketing tool, you can build these relationships. Rather than having a traditional meeting you can change the outcome of the meetings. Instead of discussing what you do, you can show someone your business.
If you get the video right, you can get a potential new client interested quickly. Video is just that effective.
Opens Up New Marketing Opportunities
All successful marketing campaigns require a unique approach. With a video brochure, you can accomplish this. For example, you can provide how-to-videos, launch new products or ideas, and highlight important customer testimonials.
Any time you can implement a video for your audience it will be beneficial.
Creating a Quality Video Brochure
Have you thought about creating a video brochure for your business? If not, now is the time to think about this. As you can see from the many benefits mentioned above, it’s something that is well worth the investment.
If you need help creating this video brochure, consider reaching out to a professional team. They can help ensure you get the results desired with this marketing effort.