4 Steps to Write the Perfect Business Thank You Note
When was the last time you received a handwritten thank you note? It might have been yesterday or ages ago, but it has become less common, yet never less special.
Although technology has brought us to the point where it is easier to send an email or text message, a professionally written thank you letter or card is an authentic way for a business to increase brand positivity, raise sales, and build trust. Learn how you can write thank you notes to improve your business relationships.
Remember to Keep it Simple
When you’re sending a thank you note, it isn’t necessary to send out overly polished cards with long-winded messages. You simply want to write something to the point, making it memorable and personable, rather than trying to hit someone up with a sales pitch.
The main point of a thank you note is to make an emotional bond with the recipient, letting them know that you appreciate their business and that you are able to help them on a personal level.
Write It with Your Own Hand
You might think it would be much easier to type up a form letter and send it out to a multitude of customers, and while it is physically possible to do so, that would be missing the point of the thank you note entirely.
Sending a message with a handwritten note shows customers, clients, and associates shows how sincere you are about appreciating your interactions with them. No one is going to be fooled into thinking of themselves as special if they have received a carbon copy of a letter they can tell has been sent to a mass audience.
Pick up a simple set of thank you cards with matching envelopes, a high-quality pen, and a stack of stamps to get started.
Prepare a Formula
You don’t want to have to reinvent the wheel every time you put a pen to paper. It is much easier to have a general script with a few variations prepared for when you have had a business interaction that would cause you to send a thank you note.
Remember to keep your greetings warm, mention something personal that only relates to the one you are sending the note to, and maintain a positive attitude throughout the letter. Remember that people are very busy and don’t have a lot of time to be reading long paragraphs, so get to the point in a friendly way.
Be Consistent and Reliable
The old saying goes that practice makes perfect, so you should understand that the more you put writing thank you notes into your everyday practice the better you will become at sending them out routinely, offering you greater chances to connect with the people who you would like to appreciate your business.
You never want to go more than three days since an interaction to send out a thank you note, so taking time daily to write a few notes will dramatically increase your chances for success.
Sending a thank you note is an incredibly organic way of letting people know that your business cares about their needs, so get started today.
