New Research Uncovers
Influencer Marketing Defrauding Brands
Sylo, an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” According to the study, close to 90 percent of influencers reach less than half of their audience and 30 percent of influencers showed fraud levels for engagement purchasing in fourth quarter 2019 campaigns.
The research provides brand marketers with tangible steps to avoid waste and improve campaign content performance by introducing an alternative to commonly used scraped data.
“There are inefficiencies in the influencer marketing industry that we have the means to improve upon,” said Erick Schwab, co-founder of Sylo. “By shifting away from ineffective practices and pushing for transparency in the form of verified data and unbiased analysis, marketers can reduce their risk, avoid wasting their ad-spend on invalid audiences, and improve their ROI by 5-10X.”
Based on analysis of more than 5,000 influencers’ social media accounts in the U.S., Latin America, U.K. and Canada, Sylo used continuous, real-time monitoring of verified metrics, with consent from the influencer, to achieve audience and engagement validation.
“Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars” is available for download here: http://bit.ly/SyloInfluencerResearch