Recruitment Marketing Tips
If you’ve been attracted to the supposed recruitment industry salary “gold-mine” only to find yourself sitting in front of an open laptop, with your phone at the ready, with south of nothing to do … you’re not alone. The problem is widespread. Often, recruiters come from the industry in which they spent years of their life, honing their craft only to realize that the pot at the end of the rainbow is more easily accessed via the recruitment commission route than via the end of year performance review route. And what could be easier? After all, you already know the industry. You already know what it takes to be (and beat) the best. Placing people will be as simple as eating birthday cake. Right? That’s a flimsy view of what it takes to succeed in recruitment.
Professional staffing services know how to create best practice workflows that benefit all parties. We’re going to look at the area of recruitment marketing that concerns methods of procuring clients.
The Lay of The Land
Occasionally, industries experience swells in business. This could be seasonal, for example. Certain industries make the most money in the summer months (think about attractions like zoos, aquariums, and theme parks). Other industries come out of relative hibernation in the winter months. This could include plumbing and heating services, gyms, and gift companies. Job posting sites are the ideal place to watch out for swells in staffing demands. No matter what time of year, pay attention, notice what’s happening, and angle your outreach accordingly.
Social Media Is Key
The percentages speak for themselves. Way way way back in the day, social media was a place for teenagers to meet up and talk about mind numbing things like the terrible music they like, and a place where adults in failing relationships could secretly reconnect with old high school crushes. Fast forward almost 20 years, and social media is so much more. It’s a marketplace. It’s a political platform. It’s a brand marketing tool. And it’s a place to find work. Via major players such as Facebook, Twitter, Instagram, and LinkedIn, you can connect with hiring managers and potential candidates at speed.
Access to clients is one thing. But social media also offers something else: reputation. Your connections say a lot about you. If you only have 16 connections and 11 of them have your surname, you don’t hold much sway. If you have many hundreds of connections with a heavy lean towards employment in your target industry, you look the part.