Bolstering Your Marketing
Efforts in the Midst of Coronavirus
No matter which way you slice it, COVID-19 has severely impacted the global economy and will continue to as we fight against it.
Our livelihoods matter almost just as much as our lives themselves. While most of us are keeping ourselves safe, for many, the outlook for their jobs isn’t as good.
The coronavirus pandemic may have touched industries all across the board, but you can still ensure your business stays just as healthy as you are.
In this article, we’ll discuss how you can bolster your marketing efforts, even in the midst of the coronavirus pandemic.
Put an Emphasis on Online Interactions
Now that we’re all self-isolating and practicing social distancing, it’s more important than ever to put an emphasis on online interactions.
Previously, your brand may have prided itself on how well they take care of both prospects and customers during in-person meetings. In the time of COVID-19, it’s basically impossible to carry out this aspect of customer service.
Move these efforts online. While you may have already had some sort of digital marketing strategy, this is simply not enough during these times.
Make sure you completely up your game and focus on one-on-one interactions across multiple online platforms. You should also emphasize your one-to-few interactions, such as email marketing.
Make Sure Your Content Isn’t Static
While everyone’s home, they’ll certainly be spending a lot of their time online. This means that even though you were able to get away with just one blog post a month before, that’s just not going to cut it now.
Think about putting together a content plan where you push out something new at least once a week if not two to three times a week. Your audience will be coming back to your website to see if you have anything new yet; make sure you don’t disappoint them.
Put on Webinars and Other Interactive Activities
Again, you want to focus on making genuine connections and interactions with your audiences. They’re sitting at home, probably with nothing to do, so what better thing to do than to offer them something useful and interactive?
Webinars can be a great way for your brand to show that you know your stuff in the industry. When you put on these webinars, you’ll show that you care about educating people, even in these times.
Putting on video conferences with your audiences can be beneficial as well. You can help answer any questions or concerns, which can not only position you as a thought leader but also build up confidence and trust in your company.
If you use these marketing approaches, you might impress consumers so much that they tell their friends and family about your business. This can make for some free marketing through word of mouth.
Be Agile
With any top marketer, the rule of thumb is to always be agile. Things can change swiftly in the marketing world, and if you can’t adapt, then sorry to say, you’ll die out.
Stubbornness won’t get you anywhere, so even without the pandemic, you need to be open to changing up your marketing strategies or risk being beaten by your competitors.
Now that we’re going through such uncertain times, it’s even more vital that you remain agile and open to change.
We understand that your campaigns take lots of thought, energy, and money to put together, which can cause you to hesitate when circumstances call for you to abandon it. But if you can do so, then this can cause others in the industry to pull ahead and leave you behind.
Be Responsible
One of the most important things you can do as you bolster your marketing efforts during the coronavirus pandemic is to be responsible.
Understandably, people are on edge. Consumers were previously very prone to changing their minds; what may seem ok today may touch a nerve tomorrow.
Now that we’re in the middle of a global catastrophe, this sentiment will be amplified. You have to be extra careful in your marketing efforts that you don’t step on any toes.
Do you already have marketing strategies and plans in the pipeline? Then you must take a look at them before you go through with them.
Just because a campaign was approved a month ago doesn’t mean it’s ok to run now. So much has changed in just a few weeks, after all.
You and your team need to reassess what’s ok in terms of context and tweak if necessary. Make sure all elements are not just relevant, but also appropriate. the worse thing to do during COVID-19 is to make tone-deaf remarks or jokes.
If you’re interested, learn more about responsible marketing from Sangfroid Studio.
Invest in Pay Per Click (PPC)
Practically everyone is sat at home with a screen in their face all day, whether it’s a phone, laptop, or desktop computer. If you don’t leverage this captive audience, you’re completely missing out.
There’s no better time to invest in PPC marketing than now. This puts your brand name right in front of people’s faces when they do a Google search. In addition, PPC gives you total control over your marketing budget, seeing as you only pay when people click.
If your marketing spend is a bit tighter than before the pandemic, this is one of the best marketing initiatives to try.
Up Your Marketing Efforts Today
COVID-19 may be a worldwide pandemic that’s affected all different industries. This doesn’t mean everything has to come to a standstill.
With the right marketing efforts, you can actually boost your business and ensure it survives through these hard times. So make sure you use our tips to maximize your chances of success.
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