What Can You Do to Expand Your Business?
In the world of business, if you are not moving forward, you are stagnating. Businesses that stagnate most often fail. For a lot of businesspeople, their enterprise is their pride and joy, something they’ve built from scratch, and failing is simply not an option. It’s for this reason why expanding your business is a vital step in your plan for taking over the target market and becoming the leader in your industry. Starting small is, of course, preferable, but if you’ve been in business for a number of years or even months, it’s time to think bigger.
Start Using Social Media
According to Sprout Social, Facebook has 2.5 million monthly active users, and 66% of those Like or Follow a brand on the site. If your business hasn’t yet expanded their reach onto social media, now is the time to do – especially when you consider the current world climate. Social media marketing isn’t as simple as writing a status and hoping someone will like it or comment. Engagement is vital, but you need to work hard to gain that engagement. Not only do you need to work hard to earn the likes and follows you want, but you also need a dedicated social media marketing strategy that takes into account the next couple of months, and you need to know what you need to monitor. For example, you need to set yourself monthly targets and analyze whether you hit them or not. A target could be to increase your followers by 50 in month 1, 100 by month 2, and so on.
Additionally, you need to decide which social media site is worthwhile for your business. Instagram works well for those who can post enticing product shots, such as bakeries and restaurants. After all, we’ve all seen the myriad of food posts Instagram invites! If you have an older audience, Facebook is a great place to connect with consumers. LinkedIn, on the other hand, is ideal for those targeting professionals and fellow businesspeople.
Open an Amazon Store
If you currently have a website selling your products, consider expanding your business through different selling options. Amazon, for example, is one of the world’s largest marketplaces, with a staggering 197 million people around the world visiting the site every month. It is an incredibly rich pool of consumers, with people searching for what you offer every day. That’s why starting an Amazon store is so popular with fellow businesses, and why you can’t afford not to join them. However, you also need to focus on Amazon marketing to ensure you get the lions’ share of customers. The team at Nuanced Media are experts in helping enterprises navigate Amazon, assisting in opening your Amazon Storefront and optimizing your products so they can be found quickly and easily by the target audience. Having an expert by your side will ensure you expand your business in the best way.
The above two ways are just a snippet of what you can do to expand your enterprise and enjoy longevity in business. You can also target new audiences, add a new location to your business, and also use Google My Business in the right way.