Highest Valued Internet Influencer
According to D’Marie Analytics, David Dobrik’s current ad equivalent value hit $537,000 per post across all his social media platforms, making him the 9th most influential person across all social media platforms and the first internet-based content creator to enter D’Marie’s global ranking of Top 10 Most Valuable Influencers across all influencer categories including models, actors, athletes, musicians, celebrities and internet influencers.
David Dobrik, 23, began making videos on the now-defunct video-sharing app Vine and has since evolved into the internet’s most valuable content creator. David’s portfolio of dedicated followers includes over 17.2 million subscribers on YouTube, 12.6 million subscribers on Instagram, 5 million on Twitter and 1.5 million on Facebook.
David is the first internet-based content creator to join the global ranking of Top 10 Most Valuable Influencers across all influencer categories
David has achieved this ranking milestone despite the fact that celebrities like Kim Kardashian and Justin Bieber have more followers, but David’s content style and posting tactics spiked his audience reach and engagement to increase his valuation, which, like the stock market, changes daily for all social media influencers.
“The data from our portfolio of analyzed content creators like David tells a story of continued consistency during this time of quarantine,” says D’Marie Analytics’ CEO, Frank Spadafora. “Most actors, musicians and traditional ‘Hollywood talent’ rely on a team to create and publish social content which they largely utilize as a mechanism to promote upcoming projects and events like movies, television shows and concerts. With a lack of those events happening due to COVID19, the seas parted for audiences to discover digital content creators like David Dobrik, who largely self-produces and publishes quality entertainment online.”
Celebrity social media valuations drop 37% in May 2020 due to COVID19
According to D’Marie Analytics, the average ad equivalent value for celebrity style social media influencers is down 37% since January 2020 across all categories which include models, actors, athletes, musicians and bloggers. The largest drop in value (-41%) is among male actors and the only category to see stable valuations are micro internet-based content creators like “mommy” bloggers and other micro influencers mostly followed for fitness and cooking inspiration. Other well-known internet-based content creators like Jeffree Star, Lele Pons, James Charles, Bretman Rock, Shane Dawson and Liza Koshy have surged from the Top 500 into D’Marie’s global ranking Top 50 Most Valuable Influencers for the first time ever.
“It is clear that all of 2020 will involve continued management of COVID19 and brands across all industries are wrestling with how to acknowledge the moment we are all in, and find a way to communicate with their consumers without appearing to take advantage of the crisis as America beings to slowly consider reopening in some way.” says Spadafora, “Internet-influencers who have been known and trusted by audiences pre-COVID19 for their authentic engagement are surpassing traditional talent and seeing an increased interest in endorsement deals from businesses as brands expand ways to reach their consumers during COVID19.”
