5 Questions to Ask Before Designing Websites for Startups

Can You Describe the Business?

A website for startups needs to include a section about getting to know the business and what it is all about. You need an elevator pitch. Never assume what the business is about even if you think it is obvious.

If the client can describe the business in a few sentences, it can be put on the website and become immediately obvious. New users will be able to identify what the business is right away. The description should include things like key values, experience levels, their vision for the future, background in the industry, and where they are located.

Who Is the Target Audience?

Communicating with customers is an important part of any business. This aspect of business cannot be achieved if the target audience is not identified.

A website for startups should target a specific group. The ideas for design should include what would make the client and customer happy. If the target audience is not happy with the site, they will not use it.

For example, if the demographic being targeted is younger people, a mobile-friendly website is a good idea. Regular blog posts are also an option to keep the target audience coming back.

What Specific Features Are Needed?

A website for startups should include specific features that the client wants. The functionalities needed on the site depend on the business.

Some possible features you could ask about include a blog, booking forms, chat options, social media integration, galleries, contact forms, and menus for businesses like restaurants. The features should be discussed at the beginning to prevent any delays from happening while the website is being created.

Who Are Your Competitors?

Your client may have a lot of competitors depending on the business that they are in. It is important to identify at least the main competitors before creating a website for startups.

Identifying the competitors will help you gather information like ideas for the design. What is working for competitors could work for your client. You don’t need to copy ideas, but get inspired by them.

This is also a helpful question to ask because your client can see what they like and dislike from the competitors. This will help narrow down what your client wants for their site.

What Is Their Digital Marketing Strategy?

The client’s digital marketing strategy should be laid out before beginning the site. A website for startups can easily fail without a clear strategy in place.

Figuring out what digital strategy the client wants to work with will make it easier to design something that can follow through with that plan. If the client has their strategy in place, you can move it to the startup easily with SharePoint migration services.