Social Media Advertising Tips
for Life Coaches
Are you a life coach struggling to find your audience? Are you not sure how social media can help you build your business?
If it feels like all you do is send social media posts to the maddening silence, then it’s time you follow these tips to create a strategy that will convert followers to clients.
Don’t worry if this sounds overwhelming, you can master social media. If you gave up a long time ago, or never got started all then there isn’t a better time to get started. From organic posts to advertising with social media, you can use digital marketing to build your business today.
So, keep reading to learn the five tips to help you build your life coaching business through social media marketing.
Choose One Platform and Go All In
Figure out which platform your target audience is hanging out online and go all-in on that one platform. You can’t build a successful business if you’re spread too thin. Pick one and focus so you can give it everything you’ve got in the rest of the tips.
Whether you’re marketing with Facebook, Instagram, or YouTube photos and videos can convey your message faster than your blog posts ever will.
Target an Audience
Remember, the key to building your business is to build relationships. You can have a million followers but never convert them to a single paying client. Or you can have one thousand true raving fans who all can’t wait to get on your waitlist and become your next client.
Share with them all about you. Show them your life coach certification. And interact with your audience daily.
Find your target audience and establish a relationship with them. The rest will follow naturally and organically.
Capture Your Audience with a Story
You need to stop the scroll. You know you’ve done it too. You’ve sat there mindlessly scrolling looking at the pictures but never stopping.
Get your audience to stop by captivating them through your story. And you can tell a story with your pictures.
Storytelling is an art, and you can develop it just like any other skill. Practice this until you get it right.
And you’ll know when you get it right because you’ll start to see more comments and shares than ever before. So, stop their scroll and see your engagement go up.
Focus on Increasing Engagement
This is one of the most important parts of your social media strategy. And yet it gets forgotten by so many. They are leaving money on the table by not engaging with their audience.
Don’t just drop your picture and never come back. Log in multiple times throughout the day and respond to comments, like and follow those who like and follow you, follow certain hashtags so you can stay relevant in the conversation. Increase engagement and you will see your numbers increase as well.
Don’t Be Afraid to Invest in Advertising with Social Media
You’ve taken great pictures. You’ve written great stories. You’ve engaged with your audience.
But something is still missing, it could be that you need to start advertising with Instagram.
If you need a little boost to your profile, don’t be afraid to invest a small amount of money into boosting your posts. This will get them shown to more people and increase your engagement which is the key to your strategy.
Build Your Business on Social Media Today
You can do this. You’ve got the tips to create a great social media strategy so you can finally see a return on your investment with advertising with social media. Now, use these tips to build the life coaching legacy you know is in you.
Take these tips and create your own strategy so you can stop spinning your wheels and start building your business. Social media can be a great way for you to find your next client. But only when you work from a strategy and follow these tips.
