How to Measure Your
Marketing Effectiveness
Some marketing campaigns have been incredibly effective in generating returns, such as Nike’s “Just Do It” campaign.
In 1988, when Nike first launched the campaign, sales were around $800 million, and Reebok was outselling them. Ten years into the campaign and Nike’s sales exceeded $9 billion.
Marketing is all about generating awareness and interest around a brand, but how do you know how effective your efforts are?
Keep reading this guide to learn more about measuring your marketing effectiveness, and how it can help your return on investment.
Bounce Rate
One of the most effective ways of measuring marketing performance is by keeping track of the bounce rate.
The bounce rate is calculated as the percentage of users who visit your website and leave before visiting any other pages. They view just one page and don’t navigate anywhere else on the site.
A general rule of thumb is if the bounce rate is over 40 percent, it may be time to change things up. A bounce rate lower than 40 percent is generally regarded as good or great. If consumers are visiting your website and “bouncing” or leaving without seeing any other information, it may be a sign they are not happy with the information they are being given.
If you have a high bounce rate and are looking to bring it down, consider using an affiliate marketing aggregator.
Click-Through Rate
If you are looking to measure your marketing success, taking a look at the click-through rate is a great way to evaluate how many individuals click on a specific link.
The click-through rate is measured as the percent of people who clicked on a link instead of scrolling through it.
This performance indicator is handy at determining how effective your message is getting across in a particular campaign.
Conversion Rate
Conversion rate is a commonly used metric to measure your marketing success.
The conversion rate will give you a better idea of how well you are selling a product or service. To determine the conversion rate, you take the number of visitors who completed the action you were looking for (purchase a product or service, click on a link, etc.) divided by the total number of visitors.
Using this metric, you can determine if your landing page is engaging and effective at leading the user to complete the action you are looking for.
Search Engine Traffic
According to recent insights, 93 percent of all online experiences begin with a search engine such as Google.
Utilizing search engines is vital to the long-term success of your business. With so much traffic coming from search engines alone and increasing competition – keeping track of your performance is a must.
Search engine traffic is also referred to as “organic” traffic, or traffic that comes as a result of your search engine ranking (not paid.)
How Effective is Your Marketing?
An excellent marketing professional has the ability to take your business from zero to hero. However, sometimes it can be hard to measure your marketing effectiveness.
Tracking these methods will help you gain a better understanding of how well your marketing efforts are working.
