4 Tasks You Should Be Outsourcing
Many business owners, especially the newly initiated, view outsourcing as a luxury. While, at first glance, it may seem like a privilege to be able to outsource a task you either dislike doing or that you do not know how to do, the truth is that outsourcing certain activities is a smart business decision. Though you may save money by choosing to do everything on your own, you risk losing out on numerous opportunities because you invested too much time into doing something someone else could have done much quicker — and likely better — than you. That “something” can come in many forms, from accounting to blogging to cleaning, but this article explores the top four activities you can easily outsource to get back time you can then redirect toward growing your business.
1. Social Media Management
Social media may not seem like an important business activity to you, but your presence on platforms is important to your customers. Consumers use social media to make decisions regarding everything from which products to purchase to which brands to pledge their loyalty to. If you have a hard time believing this, check out what the data has to say:
- 33% of consumers have cited social media as the main way they learn of new products and services.
- 63% of consumers say they are more likely to buy from a business with an active and engaging social media presence.
- 71% of social media users who communicate with brands via social media say they are likely to recommend that brand to others.
- 78% of businesses say social media is one of the primary ways they attract new customers.
Whether you don’t believe in social media or simply don’t have time to engage regularly, consider outsourcing this simple task. Paying someone to manage your pages five to 10 hours a week can help you expand your business’s reach and realize new business opportunities.
2. Content Creation
You cannot succeed in today’s digital world if you do not post content, period. In addition to compelling website content, you need to post regularly to your blog, communicate with customers via email newsletters, share information via video, condense heavy information with an infographic, and so much more. The thing about content creation is that you need to be able to scale it up or down depending on your budget and needs. That’s where blog writers for hire come in.
When you hire a copywriter or content creation agency to handle your various content needs, you can order as much or a little content as you see fit. You can also count on that content to be well-researched, well-written, and in compliance with web writing best practices. Just as importantly, when you work with a website writing company, you can count on consistency, which goes a long way toward ensuring the success of your efforts.
3. Bookkeeping
Accounting and bookkeeping are necessary evils in business. No one wants to do either, but if you neglect your books, you risk running your business into the red. The good news is that you can ignore your books (kind of) and still ensure that your finances remain in order, with the help of an experienced accountant. By outsourcing your bookkeeping, you not only get to hand off a dreaded chore to someone else but also, you can have peace of mind that the professional will ensure utmost accuracy and then some.
4. Estimating
As a small business owner, you may struggle to make time for the projects you currently have going on, much less to meet with potential clients to go over the particulars of a job you may or may not land. Fortunately, there are people who make a living attending bids for business owners and coming up with fair and accurate estimates.
The most obvious benefit of working with one of these professionals is that it will save you time. However, other perks of using a professional estimator include industry knowledge, an understanding of the current market, the ability to build client relationships, an understanding of what a project might entail, and countless others. With a professional estimator on your team, you can give your full attention to current clients while resting easy knowing that someone is working on your behalf to gain new ones.
Outsourcing may seem like a luxury, but once you start delegating tasks, you will learn it is far from it. See how you can benefit from the help of other professionals by outsourcing one of the above tasks today.
