Video Content Tips for Facebook

One of the most engaging forms of content on social media is the video clip. On average, they garner more shares, comments and views than any other type of content combined. Facebook is a platform that’s particularly heavily loaded with great video content, all being used to help accounts – be that personal or business – go viral and eventually build a profitable brand.

Image by kirstyfields from Pixabay

With how potentially lucrative video content on Facebook is, it’s no surprise that a lot of people are trying to get in on the act. This means that the medium is beginning to get flooded with more mediocre, to just plain bad content. This is because these creators may not know how to optimize their video for Facebook. To help make you create good and impactful Facebook video content, here are a few tips.

Add Captions

Adding captions to your video content is a great thing to help your video gain viral traction, as not only does it help the video become more assessable for deaf people, it also makes it far more engaging.

This is because, when a user comes across a Facebook video, it starts playing without sound. This means that without adding captions to your videos, people might not be able to understand what’s going on unless if they expand the video. The issue here is that without that initial hook, people are less likely to expand your content, meaning they’re just going to flick through.

Furthermore, some people like to watch an entire video on their newsfeed in silence, so having captions will give them the opportunity to do that, which will boost the videos engagement. Using Verbit’s CART services is a great way to instantly add captions to your videos, reducing the amount of work you have to do transcribing.

Create with Ads in Mind

A lot of video content on Facebook usually has an advertisement attached to it, that plays within 10 seconds of the video being open. This can advert can be enough to encourage users to leave your content, so although you want advertisement on your videos to make them more valuable, you also run the risk of these Facebook video adverts pushing people away.

This is why you need to create content that has an interesting and enticing opening, something that engages viewers straight away. You should also time the video so that when the advert is about to start a cliffhanger should be introduced. This means that for the viewer to get to the resolution of the video they need to stick around. It’s your job as a video creator to make the user desperate to find out more.

Don’t Film in Widescreen

It may be weird to think but filming in widescreen isn’t a good idea when making videos for Facebook. This is because the majority of videos are viewed on a mobile phone, meaning that widescreen aspect ratios are usually squished and distorted, which makes them look bad.

Instead, it’s best to film in a more portrait ratio, as this will allow your videos to fill the phone screen better, making your videos look just far better on Facebook and therefore more professional.