Here’s What You Should Know About Explainer Videos
A recent report from Wyzowl revealed that 96% of consumers who have watched explainer videos usually learn more about a service or product. Today, explainer videos are more than just ‘nice-to-have’ forms of content. They are crucial to any organization’s content marketing strategy because they’ll allow marketers to deliver important information within a very short time and make a lasting first impression.
If you are just starting to explore the concept of explainer videos for your brand or you intend to revise your current videos, all you need are the right video tools like Spiel, an outstanding script for your videos, and other video recording and production equipment.
They’re Popular
On the Internet, explainer videos offer a great way of presenting or distributing information about a product. With the help of YouTube, business website, social media networks, and other online platforms where you can share videos, explainer videos can go viral within a short period. You are probably wondering how this is possible in the first place.
Simple. YouTube, social media platforms, and other online platforms are an avenue that provides online entrepreneurs and marketers the convenience to boost their conversion rates. These platforms give the videos a chance to be viewed by more and more people so it becomes more and more effective in providing online businessmen a multidimensional advantage.
In this way, video sharing platforms have been a great help to online marketers and entrepreneurs who would want to sell their products and gain an edge in the market. If you are a seller and you want to have an edge in the industry you can take advantage of explainer videos as part of creating brand awareness, educating your target audience, and most probably boost sales. These videos also help in providing the information that your online buyers need and this is an added advantage for business that rely on the internet to attract new customers.
How To Use Explainer Videos
As mentioned, explainer videos present a unique opportunity for your brand to express itself to your target audience. These videos can be used to communicate a variety of things about your company. Here are a few different ways to use explainer videos.
Create Overviews and Introductions
Explainer videos are an excellent way to introduce a concept or subject in a succinct way. This could be an overview of your company, product, and service. A short interesting video is an easy point of entry for your target consumers who don’t know about your brand. This is one of the main reasons explainer videos are popular among startups.
Explain Procedures or Processes
If you want to explain a given process step-by-step, create an explainer video. It is a great way of breaking down and long a process or idea into easy-to-understand steps. Do you remember how excited you were when your teacher announced that your lesson involved watching a video? The same rules apply to marketing. Your target audience will be very excited to watch a video instead of reading text.
Drive Sales Indirectly
In addition to other ways of using explainer videos to get your brand message out there, these videos can also support your business in other areas of communication. Is there an interesting story you often repeat or important information you usually reference? Well, an explainer video is an excellent starting point for such a conversation.
Consumers would rather engage with a high-quality video than having to flip through a big binder that probably makes them feel like a bored learner. The secret to the success of your explainer videos is to make them highly informative and relevant to the consumers’ pain points. This establishes trust and you never know; your target audience could be interested in knowing your brand more and end up becoming loyal customers.
Showcase Your Company Culture
Aside from driving sales, explainer videos are a great way of promoting your company culture to prospective employees and consumers. Very few people would be willing to purchase your business magazine just to read about your business culture. But a short interesting video about your company and its culture could get millions of views online.
Do Explainer Videos Work?
Video content is a compelling format and loved by many consumers. But explainer videos are more effective when it comes to keeping their target audience engaged and this is a huge benefit for viewers and your brand. But why do they work so efficiently?
One of the reasons explainer videos work perfectly is that they are easy to digest. These videos are short, interesting, and created to stimulate the processing centers of your brain. Keep in mind that humans process information via multiple channels, both auditory and visual. Explainer videos combine these two, making them an effective way of introducing your brand, service, or product to your target audience.
Explainer videos are a cost-effective marketing strategy that requires fewer resources than traditional marketing strategies. Pitching sales and offering excellent customer service takes time, effort, and other resources. A professionally created explainer video can do part of that heavy lifting.
For instance, customer service representatives and salespersons are required to make the same product demonstration frequently. Even when they approach a new prospective client, they might change the tone but the core information stays the same. Explainer videos give you the chance to reach a wider audience with a customized message. The benefit of this video is that once created, it can be watched over and over without having to spend more resources.
When combined with other marketing strategies, explainer videos present a unique chance for your business to reach its target audience, keep them informed, and probably compel them to take your desired action.
It’s important to mention that the success of your videos depends on how high quality, insightful, engaging, and whether they address the target audience’s pain points. This is why you should take the time to research, create an outstanding script, and roll out explainer videos that could go viral.
