7 Social Media Strategies for Law Firms
Running a successful law firm requires the ability to deliver results while garnering loyalty from existing clients, referrals, and recommendations. Without the ability to sell yourself and the skill set you have developed as a professional lawyer, attaining any level of success you desire can become increasingly difficult, especially in such a highly competitive market.
With the advent of social media, it is now easier than ever for a law firm to solidify its place as a credible, professional, and reliable source of information and guidance.
Knowing how to harness social media to your practice‘s advantage can drastically increase referrals and recommendations as you create a name and reputation for yourself as a professional in the industry.
Define a Target Audience
Before you can begin putting social media to work for you, it is essential to define the target audience and clientele you intend to reach. Are you targeting families who require assistance with a domestic abuse case, or are you focused on representing individuals involved in white-collar crimes?
Identify the demographics you want to reach before you begin putting your social media presence together.
Keywords and Trend Research
Spend time researching various trends and keywords that are most relevant to the type of legal representation you provide. Determining the top keywords and trends for your niche can help with future page titles as well as content in order to maximize your online reach and visibility.
Brand Your Law Firm’s Social Media Presence
Use social media to help brand your law firm along with the overall aesthetic and impression you are looking to give to prospective clients. Upload the same logo and use the same color scheme and URL to promote your official law firm. That way, you will establish a unique and distinguishable image online.
Create a Content Calendar
Content is still king when it comes to establishing and developing an online presence, even for law firms. Create a content calendar to share useful legal representation and valuable tips with potential followers as well as with your loyal base. Use unique, engaging, and highly informative content to keep followers returning for more as you establish a professional and credible online reputation for yourself and your law firm.
Be Consistent
Consistency is key for law firms and individuals who have a vested interest in optimizing their social media presence and digital strategy. To effectively reach your prospective clients while remaining relevant within social media algorithms, update consistently and regularly with a schedule in place.
Transparency is the Key
Remain transparent when using social media to promote your law firm by answering questions and responding to criticism and critique openly, fairly, and professionally.
Showcase Satisfied Client Testimonials
Show off testimonials from satisfied clients you have represented in the past. Establishing a professional and positive reputation online requires reviews and testimonials from real customers, especially when entering a highly competitive and saturated market such as law.
Use testimonials you have received from satisfied clients to help attract new prospective clients’ attention while garnering trust and loyalty. To learn more, read more about the importance of a ‘Feedback Loop’ in mass tort marketing.
Conclusion
Understanding just how big of a role social media plays in promoting individuals, companies, brands, and firms or agencies is essential when running a law firm of your own. The right social media strategies can ultimately mean the difference between failure and success when entering the law industry as either a new player or a seasoned veteran in the field.
